Episode 10 – Building Your Brand Pillars AKA So POWERFUL BEAUTIFUL WISE

Who do you think you are?! No, really–it’s an important question, and one you’d better drill deep and ask yourself if you’re ever going to solidify that brand of yours. Wait, what brand? Exactly!

Clare and Sam dive into what exactly branding is, why it’s important, and turning the intangible into something your customers can connect with. Go beyond the logo and the colour scheme–the Business BFFs got your branding back!


A Better Lemonade Stand – Branding Guide
A Better Lemonade Stand – Branding Strategy
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