Sam and Clare discuss one of the hottest, most effective paid advertising methods on the market: Facebook ads! They test out boosted posts and targeted ads on their businesses over the course of four weeks and report their successes and failures. How do you deal with trolls? How do you budget for failure? How much money should you spend? What’s a pop-up tent, is it like Merlin’s bag in reverse? If Merlin ages backward, and the bag ages forward, will anyone still read this podcast description? Don’t just fire things into the night–heed our Facebook wisdom and you will be leagues ahead with your next promotion.